Andrew Serger

My current research interests involve the interaction of reward learning, motivation, and currently present video games that are designed around customer retention. I seek to understand what can consistently drive such powerful memory for video game content and why players often return to games of choice or suddenly stop playing and move on to other content. I could in the future explore how recall is facilitated by entertainment and how to integrate multimedia more effectively in a classroom environment. My undergraduate degree is in cognitive neuroscience from The Ohio State University, and during my time there I worked on a computational fMRI project doing high-level vision pattern analysis. I will likely add this experience to a future experiment with video gaming to model brain function and reward reception during entertainment encoding and recall.

Experimental Psychology
Mather Memorial